The Yamaha for India

Yamaha is one of top bike-makers in the world. This Japanese brand has established themselves everywhere across the globe. They have some of the finest motorcycles that the bikers desire. The Yamaha R1, Yamaha's flagship litre class bike, is the most sought after bike across the world. The sheer raw power of this machine makes almost all bikers go crazy.

Yamaha came to India way back in the last century. In early 1980s, Yamaha launched the RD350 in India. That was probably the best bike that Yamaha ever launched in India till recent. The bike had immense power and awesome capabilities. The bike was the fastest then and still shits the scare out of some present day bikes. But the problem that Yamaha faced at that time was the era. That was a perfect bike in the wrong era that Yamaha got in. They discontinued the bike in the late 80s. After that the bikes that were sold here were the awesome two-strokes. The RX series was fantastic hit. The RX100, 135, RXZ...everything was awesome. Then the emission norms came in and ruined the business of Yamaha. Yamaha had not concentrated on anything else in Indian market. They only had those powerful two-strokes. And once they were ruled out, this Jap didn't have anything to sustain on.

With stupid bikes like the Alba and Gladiator and Crux, Yamaha tried to move on. And they did move on until recent years. Finally they opened their eyes to see that the Indian market has grown a lot. The market has scope for better things than what they had on offer. There was a lot of chance for the biggies to come in and score. Yamaha decided to hit it big time. And they launched their flagship model, the R1 in India. Along with that, they also launched the MT-01. With these 2 bikes, Yamaha declared their big intentions. The R1, priced at 10.5 lakh ex-showroom was an instant hit. It got a good response and great booking were done. The bikes started getting delivered across the country. The MT-01 did not do that well, but it wasn't far behind. Even that bike has its own market and has made itself a place in the market. These two bikes, are still for those who can afford to spend lakhs of rupees on bikes. These are not for the masses who are tight on budget but still demand powerful bikes. These bikes do not cater that part of the market where money is not flowing but enthusiasm is.
And Yamaha has considered these people as well. They decided to make a bike which will be powerful than most available in the India market. But it still be well within reach of the comman man. A bike which will be a rage. A bike which can scare the shit out of the Indian performance bikes. A bike which will look like a 10 lakh rupees machine but still cost just one tenth of that. A bike that will feature international bikes' features and still come at a price tag of an Indian machine. And then Yamaha got down and came up with a new product...... The R15.
The bike is made for India. The bike has high performance. The bike has an affordable price tag. The bike has everything that an Indian biker wants. The bike is the bike that India deserved.
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